Normex market report MRO456

Just over one-fifth of Europeans (22%) say that safety is their main concern when choosing food. Two-thirds of Europeans (66%) have changed their consumption after receiving information about a food risk. For 33% the change was permanent; for the other 33% only for a while Trust is highest in scientists (82%) and consumer organizations (79%) for information on food-related risks, followed by farmers (69%), national authorities (60%), EU institutions (58%), NGOs (56%) and journalists (50%). Fewer people trust supermarkets and restaurants (43%), food industries (36%), and celebrities, bloggers, and influencers (19%)