Video is the new king of content. It’s easy to create, share, and consume. And it can reach a global audience in ways that other types of media cannot. However, not all videos are created equal, and some might be more difficult than others to use across borders and cultures. Here are my top five tips for making sure your business has a successful video strategy:

Language and cultural barriers can keep businesses from reaching a worldwide audience.

This is where the video comes in. It’s easy to use video as a tool for getting your message across, regardless of the language or culture you’re speaking in. The best way to overcome these barriers is by using videos that are simple, understandable, and engaging—but more importantly: authentic!

Videos are easier to translate and localize than written content.

Video is arguably the most visual medium, so you can translate it into multiple languages without worrying about how long your text should be or what words might be confusing for someone who doesn’t speak English as their first language. This makes video-based content much more accessible across cultures and languages than other forms of communication (like emails).

Localized versions of videos also make it easier for audiences in different parts of the world to understand your message if they don’t speak English or another major language. For example, if you’re sending out an email newsletter with some tips about how to improve customer service at your company’s call center located in Southern California but only have staff in New York City available at any given time (and not enough staff overall), then creating localized post-it notes attached directly to each piece would be most effective compared with having them printed out first before sending them out via snail mail instead!

The use of subtitles and audio dubbing can help you reach a global audience.

Subtitles are an important part of the video experience. They’re used to translate the audio of a video into a language other than the one spoken in it, such as English for subtitles in English-language videos.

Subtitles can help you reach a global audience by providing access to more markets and languages. For example, if you have a video about your company’s performance at an event where customers were present (like CES), then subtitles would allow viewers who speak different languages or dialects to understand what was being said while they were watching something that they wouldn’t be able to do otherwise!

Translation companies that specialize in video translation can help you bring video content to Vimeo and other video platforms; it’s free to use but requires registration (you’ll need your login).

Video descriptions can be displayed either on-screen or as an overlay when watching any video on these sites (you don’t have to mark up your own clips).

There are many ways to make videos that are more accessible to global audiences.

There are many ways to make videos that are more accessible to global audiences. Here are some suggestions:

Translate and localize the content into different languages and cultures. This can be done by hiring translators or creating subtitles in a language of choice. For example, if you’re making a video about your company’s history (which might have been written in English), then it would be helpful if this information could be translated into Spanish or French as well because those languages are important parts of our client base’s country’s economy and culture.

Make sure that any visuals included on your website or social media platforms make sense for people who speak different languages than yours do—for example, if you’re trying to explain how your product works based on an image showing how a machine works (that has no text explaining its purpose), then this won’t work at all unless someone knows what “engine” means!

All of these options for using videos for global business are great, but the best way to reach a wider audience is by using video in your content. Videos have become an essential part of our lives, and they’re only going to get more popular over time. You can use them as an effective marketing tool or as a way to educate people about your brand.